A popular family-run car dealership is bringing Nissan back to North Wales for the first time in almost 10 years.
Officially launched in September, W R Davies Nissan Rhyl is now at the current site location of W R Davies Ford Rhyl.
W R Davies Ford Rhyl will continue to operate with an added 100% capacity increase to its workshop. Furthermore, it will transform into a Ford Transit Centre for aftersales services.
The expansion brings a unique range of Nissan vehicles to North Wales, marking a significant return of the brand to the region through a main dealer.
Neil Sullivan, Director at W R Davies Motor Group, said: "By our estimation, Nissan hasn't been in North Wales for the best part of a decade.
"So the addition of Nissan to our Rhyl site is a huge and exciting opportunity for us as a business.
"We've doubled the workshop capacity which will mean that wait times for both current and new customers will decrease and as a Transit Service Centre, we hope to support local businesses with their commercial vehicles.
"Customers will be welcomed to a completely new, modern showroom and enjoy the same friendly faces of our current team.
"We are operating with a business-as-usual approach so our usual Ford customers need not worry about too much disruption.
"Needless to say, we will continue to offer our five-star customer service to our Ford customers and look forward to welcoming Nissan customers to our business."
Exciting opportunities
The expansion is a demonstration of W R Davies Group's dedication to providing exceptional service to its customers.
It also means the firm will need to hire for multiple departments, which will greatly benefit the surrounding areas.
Neil Hogg, Service Manager at W R Davies Rhyl, said: "With our workshop capacity doubling, we will be looking for skilled Technicians to join our team.
"We will also be looking at the potential of taking on Apprentice level technicians which is an exciting opportunity for school leaver-age locals."
Family-run ethos
Founded in 1924, W R Davies Motor Group has been a family-run business since it was established by William Rees Davies in the village of Berriew near Welshpool.
Since then, the firm has passed through the generations and is now headed by the grandson of the original W R Davies - Jonathan Davies.
Over the last 99 years, it has grown across the border into England and across multiple counties.
With dealerships in North Wales, Shropshire and Staffordshire, W R Davies takes real pride in employing local people to continue to deliver the family-run ethos and five-star customer service.
Neil Sullivan said: "Our sales teams are always happy to answer any questions you may have and provide guidance on the best financing options and special offers available.
"Whether you're visiting one of our dealerships for a new or used car, commercial vehicles, or vehicle servicing, you’ll find that each of our locations provides a full complement of automotive services to fulfil any requirement.
"Each showroom provides a light and modern environment in which to explore each model from the manufacturers, while our selection of used cars provides affordable motoring options for those on a budget.
"You can even experience our warmth and hospitality from the comfort of your own home if you choose to contact us digitally.
"Our website has 24-hour chat so you can request a callback or simply have a remote appointment with a member of our team."
Exceptional customer service
Yet despite the growth and changes witnessed over the passing decades, W R Davies Motor Group remains true to the ideals upon which the company was founded all those years ago.
Neil Sullivan concluded: "Every customer that passes through our doors can expect a warm welcome.
"In fact, we hope to help you feel part of the W R Davies family itself, so we’ll take the time to get to know you, your preferences, and your needs.
"The legacy of W R Davies Motor Group continues to thrive as we expand into the world of Nissan and further extend our commitment to exceptional customer service in the heart of North Wales.
"With almost a century of service behind us, we're certainly well-positioned to serve the needs of the community for generations to come."
Find out more
W R Davies Nissan Rhyl is in Ffordd Las. For further information, call 01745 350000 or see www.wrdavies.co.uk
