TV presenter and former pop star, Frankie Bridge, has transported us back in time – by recreating some of the top 15 most iconic 90s fashion moments of all time, which were identified in a national poll.
The Saturdays’ sensation breathed new life into Geri Halliwell's unforgettable Union Jack dress, Mariah Carey's timeless “All I Want For Christmas Is You” Santa catsuit outfit, and Liz Hurley’s iconic daring safety pin dress.
And the mum-of-two also donned one of the most iconic movie looks of all time – Cher Horowitz's classic tartan suit, from the beloved 1995 film, “Clueless”.
Frankie Bridge embarked on the creative challenge to commemorate the return of two 90s fragrances – Impulse O2 and Air – after 2,000 women signed a petition to bring them back.
These nostalgic recreations, meticulously crafted by a team of expert stylists and wigmakers, comes after a study of 2,000 adults saw 32 per cent name the 90s as the most iconic decade for popular culture, fashion, and beauty.
![Geri Halliwell's Union Jack dress, at the 1997 Brit Awards, was named the most iconic look of the 90s](https://i2-prod.walesonline.co.uk/news/uk-news/article28200686.ece/ALTERNATES/s615b/0_impulse-90s-transformations_53362100370_o.jpg)
Frankie Bridge said: “Before I joined a pop group, I used to love dressing up and performing as my favourite icons for my friends and family.
“I’ve loved recreating some of my favourite pop culture memories. Impulse was always in my bag growing up, and it instantly transports me back in time to the 90s.”
The study also found 43 per cent of adults have nostalgia for the 90s – with body sprays, shimmer eyeshadow, and crimped hair topping the list of the hair and beauty trends the nation is embracing in 2023.
And 21 per cent of those who have tried a 90s trend have even experimented with one of the decade’s most controversial looks – super-skinny eyebrows. Meanwhile, 11 per cent have donned frosted tips this year, made popular by boyband NSYNC.
Other iconic celebrity looks from the decade include Rachel Green’s “The Rachel” hairstyle, from TV show Friends, and Madonna’s 1990 cone bra. And 13 per cent selected Will Smith’s out-there, day-glo getups from his breakthrough role as the Fresh Prince of Bel-Air.
It also emerged people would rather travel back in time, than into the future (47 per cent versus 23 per cent, respectively). And 42 per cent think the 90s really are having a resurgence in terms of pop culture, fashion, and beauty.
Bartholomew Krysiak, Impulse spokesman, said: “We have recreated some of the most famous 90s looks to celebrate the revival and return of a renowned 90s product, Impulse O2 and Air.
“Beloved by 90s teens, who begged us to bring back the two scents, we are transporting people back in time to relive some of their best memories.”
THE MOST ICONIC LOOKS OF THE 90s:
- Geri Halliwell's Union Jack dress, at the 1997 Brit Awards (37 per cent)
- Princess Diana's “revenge” dress, in 1994 (35 per cent)
- “The Rachel” hair do from Friends, in 1995 (30 per cent)
- Britney Spears' “Hit Me Baby” schoolgirl outfit, in 1999 (28 per cent)
- Madonna's cone bra, at the 1990 Blonde Ambition tour (27 per cent)
- Liz Hurley's safety pin dress, at the 1994 “Four Weddings and a Funeral” premier (22 per cent)
- Mariah Carey's “All I Want For Christmas Is You” Santa dress, in 1994 (14 per cent)
- Will Smith's colourful clothes as the Fresh Prince of Bel Air, in 1990 (13 per cent)
- Julia Roberts in the Pretty Woman cut-out dress, in 1990 (13 per cent)
- MC Hammer's pants in 1990’s “U Can’t Touch This” music video (12 per cent)
- David Beckham's sarong, in 1998 (11 per cent)
- Cher Horowitz's plaid suit, in 1995’s Clueless (nine per cent)
- The Backstreet Boys' all-white outfits, in the 1999 “I Want It That Way” music video (nine per cent)
- David and Victoria Beckham's matching purple suits, at their 1999 wedding (seven per cent)
- Carrie Bradshaw in the Sex and the City pink tutu, in 1998 (six per cent)