Volunteers and Core Team Members of Friends of HUA Bay Area, having a lighter moment with HUA President Shri Kalyan Viswanathan.

Friends of HUA – Bay Area Chapter: Cultivating Dharma at HUA Day

On the evening of May 10th, 2025, the Bay Area chapter of Friends of the Hindu University of America (HUA), led by Shri Thirupathaiah Gande, hosted an inspiring and deeply resonant gathering at Falcon X Hall in Milpitas, California. With over 125 attendees—including scholars, students, and supporters of Sanatana Dharma—the event reflected the growing momentum behind HUA’s mission to preserve, protect, and promote Hindu knowledge systems through rigorous education and community engagement.

A Sacred Start: Youth Voices in Devotion

The evening opened with a prayer for India’s success in the war against terrorism. The 5th shloka from chapter 6 of the BG that emphasized that one is responsible for one’s elevation or debasement, was recited by Marut Yelagalawadi. After this, Malini Iyer,  a student from UC Davis, enthralled the audience with a sublime rendition of a prayer to Sharada devi accompanying the guests lighting the lamp.. Her invocation set a devotional tone, honoring the sacred roots of the gathering and reminding everyone of the importance of youth participation in sustaining our spiritual heritage.

Keynote by Dr. Vishwa Adluri: Reclaiming Hindu Thought

The evening’s keynote address was delivered by Dr. Vishwa Adluri, respected scholar, core faculty at HUA, and co-author of The Nay Science. In his powerful talk, Dr. Adluri illuminated deep connections throughout Hindu thought, texts, and imagery, and the urgent need for institutions like HUA to lead the effort in reclaiming Hindu narratives.

His address struck a deep chord, highlighting how reclaiming knowledge is central to reclaiming identity—and how HUA is uniquely positioned to lead this charge with academic integrity and spiritual authenticity.

Bridging Health and Heritage: Ayurveda’s Role

Dr. Mahadevan Seetharaman, newly appointed Dean of the California College of Ayurveda, shared a forward-looking update on initiatives bridging classical Ayurvedic wisdom with modern integrative health. These include new clinical training centers, collaborations with medical professionals, Ayurvedic product development, and the upcoming Panchakarma center on the East Coast.

His vision underscores the synergy between wellness and Dharma—and how institutions like CCA and HUA can co-create ecosystems of healing and learning.

A Vision in Motion: The Journey of HUA

Kalyan Viswanathan, President of HUA, offered a compelling overview of the university’s progress and vision. He shared how HUA has grown into a global platform for Hindu civilizational studies, offering online courses and programs in Sanskrit, philosophy, yoga, Ayurveda, and more.

He emphasized that HUA is more than an academic institution—it is a civilizational movement grounded in the authentic re-articulation of Hindu thought. His message was clear: to preserve our dharmic legacy, we must invest in education that is spiritually rooted and intellectually rigorous.

Panel of Dharmic Changemakers: Women Leading the Way

A thought-provoking panel discussion followed, featuring Esther Dhanraj, Ashwini Surpur, and Hemashree Madabushi—three dynamic women advancing the cause of Dharma in education, leadership, and community outreach.

Their discussion centered on the importance of cultural confidence, Hindu education, and grassroots engagement in today’s world. Each panelist shared powerful personal journeys, offering a fresh perspective on what it means to be a torchbearer of Dharma in contemporary society.

Honored Dignitaries: Endorsing the Future

The gathering was honored by the presence of two distinguished dignitaries:

• Dr. K. Srikar Reddy, Consul General of India in San Francisco, who brings extensive diplomatic experience, including prior roles as India’s Consul General in Ho Chi Minh City and Joint Secretary in the Department of Commerce, Government of India. His presence underscored the Indian government’s support for initiatives that promote cultural and educational ties within the diaspora.
• Dr. Anu Nakka, the first Indian-American elected to public office in Milpitas, currently serving as a trustee on the Milpitas Unified School District Board. With over two decades of community involvement and leadership, Dr. Nakka embodies the spirit of civic engagement and the importance of representation in public service.

Their attendance and words of encouragement reflected the growing support and recognition of HUA’s work at institutional and civic levels.

Community Reflections and A Call to Action

The program concluded with reflections from attendees and a heartfelt appeal from Smt. Esther Dhanraj, HUA’s Director of Advancement and Mr. Ankur Patel, HUA’s Director of Outreach. Their words echoed long after the lights dimmed: “The seeds you provide today, we are going to sow them, nurture them and grow them into trees of learning that will then bear the fruits of Hindu thought, which will nourish the minds of your future generations of Hindus and through them all of mankind and every creature on this planet.”

Their call to action—supporting HUA financially, academically, and spiritually—resonated deeply with the audience, many of whom pledged to stand behind this movement with renewed commitment.

Cultivating a Future Rooted in Dharma

The Friends of HUA – Bay Area HUA Day on May 10th, 2025, was more than an event. It was a clarion call to all who believe in the timeless relevance of Sanatana Dharma. With community support, visionary leadership, and a vibrant intellectual foundation, HUA continues to grow as a beacon for the dharmic future.

To Learn More or Support HUA:
 Visit https://www.hua.edu/hua-day or Email: info@hua.edu
 Together, let us sustain Dharma. Together, let us shape the future.

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The World Association for Vedic Studies (WAVES) conference hosted an insightful panel discussion on the ongoing challenges in Ayurveda, particularly addressing the dietary conflicts and integration issues with modern day life, as well as co-existence with Western medicine. Moderated by Dr. Mahadevan Seetharaman from the field of integrative healthcare, the panel brought together esteemed experts, including Dr. Bal Ram Singh, Dr. Sangeeta Sharma, and Dr. Vandana Baranwal, to explore the deeper epistemological conflicts, regulatory disparities, and modern challenges facing Ayurveda today.

One of the plenary talks at the WAVES conference focused on the ongoing conflict between Patanjali Ayurveda and the Indian Medical Association (IMA), delving into the epistemological differences between Ayurveda and modern medicine. The talk also discussed the implications of India’s National Education Policy (NEP), which aims to integrate Ayurveda and modern medical education, sparking debates among healthcare professionals.

This blog will explore key insights from the panel and the talk, focusing on dietary conflicts in Ayurveda, the struggle between traditional and modern medical systems, particularly the conflict between Ayurveda and the Indian Medical Association (IMA), and ways forward in reconciling these approaches.

Meet the Panelists

The panel was moderated by Dr. Mahadevan Seetharaman who is a Duke Integrative Healthcare Leader and the Founder of Ayurveda Living. With his background in integrative medicine, Dr. Seetharaman provides a balanced perspective on merging traditional and modern health systems. His work and experience span the United States and India, and currently serves as a faculty at the Hindu University of America (HUA). The panel included:

• Dr. Bal Ram Singh, a renowned professor and researcher with expertise in both modern biochemistry and Ayurvedic biotechnology. His work on neurotoxins and consciousness research, as well as his editorial roles in various journals, positions him as a thought leader in integrative medicine.
• Dr. Sangeeta Sharma, a dedicated Ayurveda Vaidya, brings years of practical experience in Panchakarma, metabolic and lifestyle disorder treatments. Her scholarly background combined with her compassionate practice exemplifies the holistic nature of Ayurveda.
• Dr. Vandana Baranwal, a specialist in women’s health, draws from her deep Vedic roots in Varanasi. She has pioneered women’s wellness solutions through personalized Ayurvedic care, furthering the intersection of traditional wisdom and modern health issues.
  

Ayurvedic Dietary Conflicts: A Key Focus

The panel delved deeply into dietary conflicts in Ayurveda, particularly how globalization and migration create challenges for Ayurvedic principles related to food. According to Ayurveda, food is considered medicine, and diet must align with an individual’s Prakriti (constitution), age, gender, and environmental factors like the season and local ecosystem.

However, when people relocate—whether for education, work, or other reasons—their new surroundings might not provide access to region-specific Ayurvedic diets. For instance, individuals from India moving to colder, non-tropical climates face challenges in following the same dietary principles prescribed in their native regions. Additionally, the influx of genetically engineered foods and non-native food choices further complicates adherence to Ayurvedic dietary recommendations. The panel discussed how food grown in different regions has different Prabhava (inherent properties), which might not suit an individual’s constitution when consumed in foreign lands.

The WAVES Ayurveda panel discussion explored how Ayurveda can contribute to the concept of Vasudhaiva Kutumbakam (the world is one family), particularly through the lens of dietary practices. The discussion focused on how Ayurvedic texts, like Charak Samhita and Sushrut Samhita, remain relevant today for their holistic approach to health, though the challenge lies in adapting these principles for global contexts. Panelists questioned whether current Ayurveda training includes sufficient practice of historical texts to verify ancient practices and discussed the incorporation of cultural foods from around the world into Ayurveda’s predominantly Indian framework. The relevance of understanding regional variations in fruits, grains, milk, and condiments, all of which differ globally, was also addressed. By broadening the scope of Ayurveda to include food diversity, the panel emphasized the need for evolving Ayurvedic guidelines to support the health of a truly global family.

Ayurveda vs. Indian Medical Association (IMA): A Broader Conflict

Another significant part of the Waves Conference was the plenary talk on the growing conflict between Ayurveda and modern medicine, exemplified by the ongoing disputes between Ayurveda practitioners and the Indian Medical Association (IMA). One of the critical issues is that a substantial number of BAMS graduates (Bachelor of Ayurvedic Medicine and Surgery) are transitioning to modern medical practices rather than sticking to traditional Ayurveda. This trend is partly because the BAMS curriculum has been modeled on the MBBS curriculum, leading to a dilution of Ayurvedic principles in education and professional practice.

The IMA has raised concerns over Ayurvedic treatments being promoted without the same rigorous clinical trials and peer-reviewed research demanded in allopathic medicine. The most publicized of these disputes involved Patanjali Ayurved’s Coronil, which was initially marketed as a COVID-19 cure, leading to a legal confrontation with the IMA. The Drugs & Magical Remedies Act, 1954 and the Consumer Protection Act, 2019, further complicate the issue, as they emphasize stringent regulatory standards that Ayurveda often struggles to meet due to its reliance on traditional and historical knowledge.

Conflicts in India’s National Education Policy (NEP): Ayurveda and Modern Medicine

India’s National Education Policy (NEP) seeks to integrate Ayurveda into mainstream medical education, which has sparked diverse reactions across the healthcare sector. AYUSH practitioners welcome this development, seeing it as a formal recognition of traditional medicine’s importance in promoting holistic health. However, some allopathic doctors and the Indian Medical Association (IMA) have expressed concerns, fearing the policy might create “official quacks” by blending traditional medicine with modern medical practices without ensuring the same level of scientific validation. Additionally, some scientists argue that the NEP’s emphasis on integrating alternative medicine could compromise the advancement of modern medical research, if not properly regulated through clinical trials and evidence-based standards. This highlights the challenge in balancing traditional knowledge with modern healthcare while ensuring both maintain high standards of practice.

The Fundamental Epistemological Differences

A significant theme in the panel discussion was the epistemological differences between Ayurveda and modern medicine. Ayurveda’s holistic approach focuses on maintaining balance in the body, mind, and spirit through proper diet, lifestyle, and herbal treatments. On the other hand, modern medicine adopts a more reductionist, symptom-focused approach, diagnosing and treating specific ailments through pharmaceuticals and surgery. This fundamental divergence in worldview creates barriers to integration, as Ayurveda’s preventive care and lifestyle management contrast with the intervention-based approach of modern medicine.

Path Forward: Reconciling Ayurveda and Modern Medicine

Here are some recommendations for resolving these conflicts:

• Scientific Validation of Ayurvedic Practices: There is a need for more clinical trials and research to validate Ayurvedic treatments within the framework of modern science. Integrative research centers can bridge this gap.
• Customized Diet Plans: The discussion underscored the importance of creating regionally adaptable, Ayurvedic dietary plans that consider the local ecosystem and the evolving nature of food production.
• Educational Reform: The BAMS curriculum should include a deeper focus on Ayurveda’s philosophical foundations, ensuring graduates have a stronger grounding in traditional knowledge.
• Open Dialogue Between Systems: Finally, fostering collaboration between Ayurvedic practitioners and modern medical professionals through platforms like WAVES can promote mutual respect and shared goals.

Conclusion

This panel discussion at the WAVES conference and the plenary talk highlighted the complexities and ongoing challenges in Ayurveda, in its Practice, Education and Research, apart from issues in integrating with modern medicine, particularly in light of dietary conflicts, educational reforms, and the regulatory landscape in India. By addressing these issues through open dialogue and integrative research, both systems can contribute to a more holistic and balanced approach to global healthcare.

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Ayurveda Day 2024 – Bay Area

– A Gathering of Knowledge, Wellness, and Tradition

On October 29, 2024, the Bay Area hosted a vibrant celebration of Ayurveda Day. Organized by the California Association for Ayurvedic Medicine (CAAM), the event gathered Ayurveda practitioners, students, and enthusiasts to honor the ancient science of life and its modern applications in health and wellness. The theme, Ayurveda Innovations for Global Health, highlighted the potential of Ayurveda as a holistic approach to global healthcare. The evening began with the Dhanwantari Homa, performed with deep reverence. This sacred Vedic ritual, dedicated to Lord Dhanwantari, the divine physician and father of Ayurveda, was conducted to invoke blessings for health, healing, and well-being for everyone present. Hindu University of America (HUA) and the California College of Ayurveda (CCA) played significant roles in supporting the event, promoting Ayurveda’s integration into contemporary health practices and raising awareness about its preventive benefits. Distinguished guests included the Consul General of India in San Francisco, Dr. K. Srikar Reddy, and Deputy Consul General Mr. Rakesh Adlakha, both of whom emphasized Ayurveda’s global significance and its ability to address current health challenges.

Key Discussions and Speakers

Theme: Ayurveda in Daily Life

1. Dr. Rammohan Rao on the Importance of Food and Mindful Eating

Dr. Rammohan Rao from the California College of Ayurveda (CCA) and Hindu University of America (HUA) delivered an insightful talk on Ayurveda’s approach to diet and lifestyle. Dr. Rao underscored the significance of understanding the quality and source of food (Ahara). “Consider where your food is grown and how it is processed,” he advised, pointing out that natural, fresh food aligns better with our bodies than highly processed or fried foods. He encouraged attendees to observe their eating habits: “Are you eating too quickly, or are you chewing thoroughly? Chewing creates memory circuits within our body, allowing us to fully experience our food’s nourishment.”

He further highlighted that eating habits extend beyond the meal itself. Timing is key in Ayurveda, with the largest meal ideally eaten during midday when digestive fire is strongest. Dr. Rao also advised against eating mindlessly in cars or while walking, which can disrupt digestion and contribute to stress. Such mindful eating practices allow people to connect more deeply with food, aiding in both physical and mental health.

2. Dr. Rucha Kelkar – Traditional Ayurvedic Home Remedies

Dr. Rucha Kelkar shared practical Ayurvedic remedies and their everyday applications, focusing on natural ingredients that support health. She emphasized Turmeric for its well-known wound-healing properties and Trikatu (a blend of black pepper, ginger, and long pepper) as a potent aid for digestion. Additionally, Dr. Kelkar recommended Tulsi (holy basil) and turmeric for daily immunity support, as both have significant anti-inflammatory properties. She also spoke on Sandalwood (Chandana) as a cooling herb that soothes the mind and heart; applying it to the forehead, she noted, promotes calmness and is especially beneficial during stressful times. This focus on traditional herbs demonstrated how Ayurvedic remedies can be easily incorporated into modern lives, showcasing Ayurveda’s flexibility and timeless relevance.

3. Dr. Jayarajan Kodikannath – Aligning with Nature’s Rhythms through Dinacharya and Ritucharya

Dr. Jayarajan Kodikannath from Kerala Ayurveda discussed the Ayurveda concept of Vihaar, or lifestyle, emphasizing that “all healing ultimately happens within our own bodies.” He explained Ayurveda’s approach to aligning with nature’s rhythms through Dinacharya (daily routine) and Ritucharya (seasonal routine). Dinacharya promotes activities such as waking up early, engaging in gentle exercise, and eating meals at regular intervals. “The timing of your biggest meal, the intervals between meals, and even the practice of fasting can influence your well-being,” Dr. Jayarajan explained.

He discussed sleep as an essential aspect of this alignment, advising against late hours that disrupt the body’s natural rhythms. Dr. Jayarajan also recommended prioritizing downtime, such as spending relaxed moments with family, which fosters mental well-being and allows the body to rejuvenate. “Not all time needs to be productive,” he noted, reminding attendees to balance effort with rest—a core Ayurvedic principle. This emphasis on cyclical and balanced living provides a framework that supports not only physical health but also emotional and mental well-being, showcasing Ayurveda as a holistic science of life.

Key Takeaways for Health & Wellness

Perspective on Ayurveda Innovation for Global Health

There are several concepts, principles or innovations in Ayurveda that are Nobel Prize-worthy, concepts that resonate with modern scientific research that is on-going:

1. Dinacharya (Daily Routine) and Circadian Rhythm: The concept of Dinacharya in Ayurveda emphasizes a structured daily routine, including set times for waking, eating, exercise, work, and sleep. This aligns with modern circadian science, which emphasizes that the body’s internal clock is synchronized with the earth’s light-dark cycles, affecting metabolism, mental health, and cellular repair. The 2017 Nobel Prize in Physiology or Medicine highlighted the importance of circadian rhythms, reflecting what Ayurveda advocated thousands of years ago as essential for health.

2. Ayurvedic Clock and Seasonal Cycles (Ritucharya): Ayurveda also aligns health with seasonal cycles through Ritucharya, which advises adjusting diet and lifestyle according to the seasons. This anticipates modern insights into seasonal variations in immune function, metabolism, and mental health, showing Ayurveda’s comprehensive approach to environmental adaptation.

3. Aama (Toxins) and Gut Health: Ayurveda’s concept of Aama describes toxins resulting from poor digestion, which can accumulate in tissues and cause disease. This ancient view aligns with recent research on gut health, showing how inflammation, poor digestion, and imbalances in the gut microbiome contribute to chronic diseases. Ayurvedic practices for detoxification, such as fasting and herbal therapies, emphasize a balanced digestive fire (Agni), aligning with what we now know about the gut-brain connection and immune health.

4. Gut Microbiome: Ayurveda’s emphasis on balanced digestion and gut health is way ahead of its time, paralleling modern studies on the microbiome’s influence on conditions like obesity, immunity, and mental health. Ayurveda promotes probiotics, herbs (ex: Triphala, fermented foods), which are now known to support beneficial gut bacteria and health.

5. Prakriti (Individual Constitution) and Personalized Medicine: Ayurveda’s Prakriti principle—personalized health based on unique body constitutions (Vata, Pitta, Kapha)—is analogous to today’s personalized medicine, which considers individual genetics, lifestyle, and environment. Ayurveda’s tailored dietary, lifestyle, and treatment recommendations align with the personalized healthcare movement, which seeks to match treatment to genetic and phenotypic variations.

6. Rasayana (Rejuvenation) and Anti-Aging: Rasayana therapies, Ayurveda’s rejuvenation practices using herbs like Ashwagandha and Amalaki, aim to enhance vitality, mental clarity, and immunity. This is closely related to the field of anti-aging and longevity research, which investigates antioxidants, adaptogens, and cellular repair. Ayurveda’s proactive approach to aging anticipates much of today’s research on disease prevention and health optimization.

7. Mental Health and Holistic Preventive Care: Ayurveda considers emotional well-being essential to physical health, advocating lifestyle practices like meditation, Yoga, and a balanced diet for mental clarity and resilience. This aligns with modern integrative health, which sees mental health and lifestyle modifications as central to disease prevention.

These Ayurvedic insights show a sophisticated understanding of the body’s balance with nature, preventive health, and personalized care. I anticipate that many of the insights will be validated by modern science over time.

A Broader Vision for Global Health: Insights from CAAM

The California Association for Ayurvedic Medicine (CAAM) organized this event to raise awareness of Ayurveda’s potential in preventive and promotive healthcare. The association has been working actively to integrate Ayurveda into the mainstream healthcare system by promoting educational events and fostering collaborations with medical professionals. CAAM’s representatives shared that Ayurveda’s philosophy aligns with sustainable, preventative healthcare model that could greatly benefit global healthcare systems overwhelmed by chronic diseases. The Consul General of India in San Francisco reiterated Ayurveda’s value as a bridge between ancient wisdom and modern health needs. He spoke about the Indian Government’s efforts to support Ayurveda globally through educational partnerships and initiatives aimed at making Ayurveda more accessible and integrated with modern medical practices.

Conclusion: A Day of Connection, Learning, and Tradition

Ayurveda Day 2024 was a celebration of ancient wisdom and modern health insights, offering a space for learning and connection among Ayurveda enthusiasts and practitioners. The event showcased how Ayurveda’s principles—mindful eating, aligning with natural rhythms, and incorporating traditional remedies—are timeless practices that can be adapted for modern life. Through their commitment to this event, the Hindu University of America, California College of Ayurveda, and CAAM demonstrated the growing interest and respect for Ayurveda within California’s health and wellness community. By integrating Ayurveda into broader health practices, these organizations are paving the way for a healthier and more balanced approach to living, where ancient knowledge continues to inform and inspire today’s wellness trends. The evening concluded with a sense of collective enthusiasm and commitment to Ayurveda’s growth in the U.S., symbolizing Ayurveda’s enduring role in promoting holistic health. As more people incorporate Ayurvedic principles into their lives, Ayurveda Day serves as an annual reminder of the importance of balance, nature, and self-care in the pursuit of wellness.

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Defending Tradition vs Truth: Patanjali vs Indian Medical Association’s Legal Battle Over Ayurvedic Claims

Baba Ramdev: 

Baba Ramdev, born Ramkishan Yadav, is a prominent Indian yoga guru known for popularizing yoga among the masses through his mass yoga camps and television programs. Born in Haryana, India, he studied Indian scripture, yoga, and Sanskrit in various gurukuls (traditional Indian schools). He co-founded the Patanjali Ayurved Ltd. with his colleague, Acharya Balakrishna, and through this venture, they entered into various sectors including personal care and food products, promoting products based on Ayurvedic principles. Baba Ramdev has been a significant figure in advocating for Hindu social and political causes, and his teachings emphasize the health benefits of yoga and Ayurveda. He has also been involved in various social, political, and economic campaigns, such as anti-corruption and promoting indigenous products over foreign brands.

Acharya Balakrishna:

Acharya Balakrishna, born in Haridwar, India, is a close associate of Baba Ramdev and serves as the Managing Director of Patanjali Ayurved Ltd. He holds a degree in Ayurveda from the Sampurnanand Sanskrit University in Varanasi, India but the validity of this has also come into question. Nevertheless, Balakrishna has been instrumental in the formulation and development of Patanjali’s range of Ayurvedic products. His expertise in Ayurveda has led to significant contributions to the field, including research and development of new products and therapies. Balakrishna is also known for his philanthropic efforts and his role in promoting Ayurveda globally through Patanjali’s extensive network.

Together, Baba Ramdev and Acharya Balakrishna have turned Patanjali Ayurved into a major player in the Indian FMCG sector, championing the cause of traditional Indian herbal products and Ayurvedic practices.

Legal Situation:

The ongoing legal case against Patanjali Ayurveda, has been a significant focal point in India. Initiated by the Indian Medical Association (IMA) in August 2022, the case accuses Patanjali and Ramdev of making false claims against evidence-based modern medicine and its practitioners. The controversy largely revolves around misleading advertisements, including claims about the effectiveness of Ayurvedic products against chronic diseases such as diabetes and high blood pressure, as well as misleading information regarding COVID-19 vaccines and treatments.

The Supreme Court of India has taken a firm stance in this case. Patanjali Ayurved has faced severe rebukes for violating advertising standards, particularly those laid out in the Drugs & Other Magical Remedies Act, 1954 (DOMA), and the Consumer Protection Act, 2019. These laws prohibit misleading advertisements that suggest unverified medicinal benefits of products. The court has temporarily banned Patanjali from advertising some products, focusing on ensuring that consumers are not misled by unfounded medical claims. This legal battle underscores the importance of truthful advertising and the need for regulatory compliance in promoting medical products. A recent court session also highlighted the ongoing scrutiny of Patanjali’s actions, with the Supreme Court questioning the sincerity of the apologies offered by its founders.

Timeline of the legal case

Here’s a timeline of key events related to the legal case against Patanjali Ayurveda initiated by the Indian Medical Association (IMA):

• June 2020: Patanjali Ayurved introduced Coronil in June, 2020, during the peak of the COVID-19 pandemic. The product was promoted by Baba Ramdev, claiming it was a cure for the coronavirus. Coronil was said to be made from a combination of ingredients known in Ayurveda to boost immunity, such as Mulethi, Giloy, Tulsi, and Ashwagandha.
• July 2022: Patanjali publishes advertisements claiming that their products can cure various chronic diseases such as diabetes and high blood pressure. These advertisements also include claims about COVID-19 that were contested by medical authorities.
• August 2022: The IMA files a petition against Patanjali and its brand ambassador, Baba Ramdev, citing misleading advertisements and derogatory statements against evidence-based modern medicine and its practitioners. The petition highlights the misuse of media to spread misinformation regarding allopathic treatments and vaccines for COVID-19.
• Early 2023: Preliminary hearings and responses are exchanged, with the Supreme Court of India beginning to review the claims and evidence presented by both sides.
• February 27, 2024: The Supreme Court delivers a significant ruling, imposing a temporary ban on Patanjali from advertising specific products that claim to treat diseases as specified under the DOMA and CPA. The court also warns against making negative statements about conventional medicine.
• March 19, 2024: The Supreme Court schedules a follow-up hearing to review the progress and adherence to its orders regarding misleading advertisements and public statements.
• April 16, 2024: The Supreme Court engages directly with Baba Ramdev and Acharya Balkrishna to assess the sincerity of their public apologies and their commitment to ceasing misleading advertisements. The court underscores the need for genuine corrective actions.
• April 23, 2024: A subsequent hearing is scheduled where the court will continue its scrutiny of Patanjali’s compliance with the law and ethical advertising standards.

Where are we today?

Baba Ramdev and Acharya Balkrishna offered an apology during their interactions with the Supreme Court of India. Their apology came under scrutiny as the court evaluated the sincerity and genuineness behind their expressions of regret for misleading advertisements and statements that disparaged modern medicine and the COVID-19 vaccination efforts. During the court proceedings, the justices were not fully convinced by the apologies, emphasizing the need for Patanjali to demonstrate concrete actions towards correcting their misrepresentations. The court highlighted the importance of taking responsibility for past actions and not just offering apologies. The Supreme Court’s response suggests that a mere apology would not suffice to resolve the issues raised by the Indian Medical Association regarding the false claims made by Patanjali about the efficacy of their products against various diseases and their criticisms of allopathic medicine. This ongoing scrutiny and the court’s demand for more substantial corrective measures indicate a critical stance towards ensuring that public health communications are accurate and responsible, especially from such influential entities. Baba Ramdev and Acharya Balkrishna must demonstrate genuine corrective actions and align with legal advertising practices.

Perspective and call to action

Patanjali Ayurved has played a significant role in promoting Ayurveda globally, bringing ancient Indian holistic health practices into modern relevance. The company, under the leadership of Baba Ramdev and Acharya Balkrishna, has been instrumental in advocating for natural and herbal products, aligning with India’s cultural heritage and the growing global trend towards natural health products. Patanjali has contributed economically by creating jobs and supporting local agriculture through its extensive use of herbal ingredients sourced from within India.

However, the recent developments involving Patanjali underscores the imperative for the Ayurveda community at large to embrace practices that ensure trust and adherence to ethical standards. For Ayurveda to grow and be recognized as a valuable and credible contributor to global health and wellness, the Community needs to pay attention and focus on a few major initiatives. These initiatives aim to guide the community in upholding the dignity of Ayurvedic traditions while navigating the modern health landscape responsibly.

In the spirit of fostering trust and upholding the integrity of the Ayurveda, here are some recommendations that could be beneficial for Ayurvedic practitioners and organizations:

1. Strengthen Scientific Validation:
   Engage in or sponsor research studies that explore the efficacy of Ayurvedic treatments. This will provide evidence-based backing for Ayurvedic practices, products and claims, enhancing credibility among the wider medical community and the public.
2. Focus on Compliance and Review Processes:
   Establish a robust compliance framework that includes thorough review processes for all promotional and informational materials to ensure they adhere to legal standards and ethical advertising practices. This includes vetting claims with scientific evidence and legal guidelines before public dissemination.
3. Enhance Transparency:
   Establish a robust compliance framework that includes thorough review processes for all promotional and informational materials to ensure they adhere to legal standards and ethical advertising practices. This includes vetting claims with scientific evidence and legal guidelines before public dissemination.
4. Enhance Transparency:
   Improve transparency by disclosing the scientific basis of product claims more openly. This could involve publishing research or collaborating with academic institutions to validate the product’s health benefits.
5. Engage in Public Education:
   Initiate educational campaigns to inform the public about Ayurveda’s principles and practices, clearly distinguishing between general wellness advice and specific medical treatments. These campaigns should aim to educate without making overstated claims about curing diseases.
6. Collaborate with Modern Medicine Healthcare Professionals:
   To bridge the gap between traditional Ayurvedic practices and modern medicine, we should foster partnerships with medical communities, including conducting joint research projects and participating in medical conferences to build trust and credibility.
7. Commit to Ethical Marketing:
   Revising marketing strategies to focus on the holistic and preventive aspects of Ayurveda rather than curative claims could help maintain the market presence responsibly. This includes avoiding comparisons that disparage other medical practices.
8. Implement Community Feedback Mechanisms:
   Establishing mechanisms to receive and incorporate feedback from consumers and health practitioners can help the Ayurveda community stay aligned with consumer protection laws and societal expectations.

These steps could help not only comply with the legal regulations but also enhance brand integrity and consumer trust, ultimately contributing to the sustainable growth of the Ayurvedic industry globally.

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A Rejuvenating Journey

 Hindu University of America’s inaugural Ayurveda Wellness Retreat

The Hindu University of America (HUA) recently hosted its enchanting Ayurveda Wellness Retreat, nestled in the serene Pine Lake Retreat near Orlando, Florida. This four-day experience, from Thursday, March 28 to Sunday, March 31, 2024, offered a soulful blend of Ayurvedic wisdom, yoga practices, and the healing power of music. The retreat’s theme centered around Ayurveda, Yoga, Chakras, Marma, Nadi Pariksha, Raga Chikitsa, and Sattvic Vegetarian Food, creating a harmonious blend of knowledge and wellness practices.

Faculty Excellence

Guided by a distinguished panel of experts like Dr. Mahadevan, Dr. Shriram Sarvotham, Vaidya Rupali Panse, and Vaidya Kanada Narahari, participants delved deep into the ancient sciences of Ayurveda and Yoga. Guest lecturers Vaidya Heena Bhatt and Vaidya Aparna Bapat brought their specialized knowledge to the table, enriching the experience with their insights on Marma and Nadi Pariksha. The laughter yoga sessions with Mr. Suresh Gupta added a joyous dimension to the healing practices.

Our Excellent faculty (From L to R): Raaga Chikitsa exponent Vaidya Kanada Narahari, Yoga expert Dr. Shriram Sarvotham, Ayurvedic Vaidya Dr. Rupali Pense, and Organizer of this event, Dr. Mahadevan.

A Day-wise glimpse into Wellness

Day 1 kicked off with a warm welcome and orientation by Dr. Mahadevan, followed by a rejuvenating Yoga Nidra session with Shriram Sarvotham. The evening culminated in a Raga Chikitsa theory session and a captivating sitar concert, setting the tone for the days to follow.

Day 2 began with the sun salutations and yoga sessions led by Dr. Shriram Sarvotham, interwoven with potent slokas and pranayama exercises. Vaidya Rupali Panse took the participants on an exploratory journey into Dinacharya and understanding Prakruti and Doshas. The day ended on a musical note with more Raga Chikitsa and a sitar concert.

Day 3 continued the educational saga with deeper dives into Ayurveda Diet and Nutrition and Chakras. Special guest lectures on Marmas and Nadi Pariksha brought new perspectives, followed by an uplifting session of laughter yoga. The day concluded with a discussion on feedback and a kirtan along with a sitar/tabla concert.

Day 4 marked the concluding sessions with insights into the growth of HUA over the past five years and a tour of the facility. The retreat concluded after a nourishing lunch.

Holistic Schedule and Sattvic Diet

Each day was meticulously organized, starting with a wake-up call at 6 AM and lights off by 10 PM. The retreat provided Sattvic Vegetarian meals, with breakfast at 8:30 AM, lunch at 12:30 PM, and dinner at 6:30 PM, supporting the body’s natural rhythm. Yoga sessions commenced at 7 AM, with Yoga Nidra post-lunch to rejuvenate the spirit. The afternoon classes spanned from 3:30 PM to 6:30 PM, offering an in-depth understanding of Ayurvedic principles. Music sessions and Kirtans at 8 PM each evening provided a soulful close to the day.

Snapshot of the Retreat Schedule

Concluding Remarks

The Hindu University of America’s Ayurveda Wellness Retreat was a transformative event, providing each participant with a unique blend of education, practice, and self-discovery. It proved to be a nourishing ground for body, mind, and spirit, fostering personal growth and inner peace.

As we gathered our thoughts and belongings on the final day, the air was thick with a sense of fulfillment. The reflections shared during the concluding session were overwhelmingly positive, with many expressing profound gratitude for the knowledge and practices they had absorbed. The heartfelt testimonials highlighted transformative experiences, a testament to the retreat’s profound impact on individual wellness journeys.

The feedback collected was a resounding affirmation of the retreat’s success, with participants already expressing anticipation for the next gathering. They spoke of newfound clarity in their daily lives, a deeper connection to Yoga and Ayurvedic principles, and an eagerness to continue their practice. The promise of growth, learning, and community drew a unanimous look forward to reconvening under the tranquil of Pine Lake.

In closing, the retreat not only achieved its aim but also sparked a collective eagerness to delve deeper into our ancient wisdom of Ayurveda and Yoga. The commitment of HUA to foster holistic well-being was palpable, and as participants, there was a shared commitment to carry this wisdom forth until we meet again for the next rejuvenating retreat.

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Traditional Chinese Medicine (TCM) has been accepted and adopted with greater success in China compared to Traditional Indian Medicine – Ayurveda, in India. Both Ayurveda and TCM are holistic systems of health and healing, based on a philosophy of balance and harmony. These health systems work by restoring harmony within the human body as well as within our environment in order to create optimal health and well-being. Both systems follow the principle that ‘The body is a microcosm of the universe’. They emphasize detoxification, balancing human physiology, alleviating symptoms and more importantly treating the root causes of diseases. These methods are emotionally soothing, physically calming and spiritually invigorating for the patient and therefore being used traditionally for thousands of years in India and China to treat diseases. Compared to modern medicine, both consider not only the physical condition but also the mind of a patient for diagnosis and treatment.

TCM vs Ayurveda

TCM combines herbs and acupuncture with massage, diet, exercise, and other lifestyle strategies. Physiotherapy and moxibustion are also part of TCM’s treatment regimen. Ayurvedic approaches include diet and lifestyle changes, herbs, massage, steam therapy, natural poultice, Yoga and Panchakarma, ie, Vamana (emesis therapy), Virechana (purgation therapy), Basti (enema therapy), Nasya (nasal administration) and RaktaMokshana (traditional Ayurvedic method for purification and cleansing of the blood). 

While the Ayurvedic system of medicine has been in practice for over five thousand years, it has been only in the past few decades that it started getting attention from the international community. That said, TCM is still more successful and global as it is either legal or recognized in seventy countries while Ayurveda has only been recognized in about thirty countries. Studies also show that TCM is more integrated with modern medicine in Chinese hospitals compared to Ayurveda in Indian hospitals.

Governmental support

The government in China fares better in promoting its traditional medicine, spending hundreds of millions of dollars on promoting TCM compared to what the Indian government is doing for Ayurveda. The Chinese government took over the reins of TCM in China and made sure that it was well funded. Not so for Ayurveda in India, where it is mostly practiced as a form of traditional medicine rather than as a well-researched science. The Chinese government has announced the “Healthy China 2030” as part of their agenda for health and development, which also includes TCM as a National Strategy for its citizens. In India, on the other hand, the government has started recognizing the holistic curative power of Ayurveda only in recent years. Although India houses one of the largest herbal industries in the world, it is still unable to match China’s progress to promote its ancient medicines.

Research and Scientific Evidence

Globally, there is more research and clinical trials on TCM compared to Ayurveda. The Chinese have been researching on herbal medicines since 1970 and have published reports of their findings in internationally recognized journals. TCM has also been studied extensively worldwide, and there is a significant amount of scientific evidence available on its effectiveness. There are more medical journals publishing articles on TCM compared to those on Ayurveda today.

Influence of Modern Medicine

Chinese people generally do not question TCM as much as Indians question Ayurveda even though both have been around for centuries. Interest in western medical systems is rising globally, nevertheless, few people doubt the effectiveness of Traditional Chinese Medicine in China. In India, the influence has been the opposite. As a result of Ayurveda being brought into conflict with modern medicine and science, more people have taken up this ancient treatment method only as a last-minute alternative to western style medicine if things don’t work out.

Ayurveda and the Hindu Religion

TCM in China was not an integrated form of medicine like Ayurveda in India, but it was more widespread and accepted. It did not attach itself to the Hindu religion like Ayurveda did throughout India’s history, creating different philosophical and ideological differences between the two systems of medicine. The Chinese medicine is a form of traditional medicine based on the theory that health and disease are due to the natural laws. Ayurveda includes both medical and philosophical theories, as well as techniques for diagnosis and treatment which can involve spiritual methods and medicinal substances. Therefore, many people believe that Ayurveda as a system includes science, philosophy, and religious faith (Hinduism.) To be clear, while Ayurveda does have its theory rooted in the Vedic view of the world, there is no requirement for one to accept the origins in order to benefit from what the holistic medicinal system has to offer.

Outgoing thoughts

With the rise in popularity of Ayurveda over the last decade, it is fast catching up to TCM globally and becoming more familiar to many in the West. In India, the government has been supporting Ayurveda for many years now and has increased its funding. They are setting up Ayurvedic hospitals in each district making it more accessible and establishing universities for training and research in Ayurveda. The government is also increasing consumer awareness about the benefits of Ayurvedic products, promoting health consciousness among consumers, and expanding product availability across tier II and III cities. With increase in chronic conditions and lifestyle disorders, the world is starting to recognize the benefits of complementary and alternative healthcare systems like Ayurveda and Yoga for managing these diseases. Though Traditional Chinese Medicine is today performing better from mainstream adoption standpoint than Traditional Indian Medicine, the time for Ayurveda to shine has come!

Editorial assistance provided by Dr. Kalyani Samantray, Sri Sri University

Enroll in one or all of HUA’s Ayurveda Courses:

Essential Nutrition

Disease Through the Lens of Ayurveda

Ayurveda – The Wisdom of Wellbeing

The post TCM has seen more acceptance and adoption than Ayurveda appeared first on Hindu University of America.

Despite growing support, Ayurveda struggles to compete with modern medicine in India due to a lack of awareness and misconceptions. Limited research and availability hinder its mainstream acceptance, but with increasing government support, awareness and confidence in Ayurveda can be fostered.

Modern Medicine and Ayurveda in India

India has been acknowledged as the pharmacy of the world and an advocate of modern medicine. However, there is a definite lack of awareness about Ayurveda amongst the Indian population, especially the younger generation. Despite growing Governmental support, the system has been facing challenges in disseminating the knowledge of Ayurvedic medicine and its modalities.

Today, the norm in India is that people seek doctors who have an MBBS, MD degrees over ayurvedic doctors with a BAMS, MD degrees. Since India is a fast-growing country with booming industries and overflowing working-class population, the restless need to achieve quicker results makes them choose modern over Ayurvedic medicine. The field of Ayurveda needs to take cognizance of educating the society on what is possible through Ayurvedic medicines along with highlighting its benefits.

Ayurveda and Allopathy have always had a challenging relationship. People have been influenced by modern medicine as they believe it to be scientific, faster in action, showing quicker relief from symptoms, easily available and above all endorsed by the media. Many label Ayurveda as a pseudoscience because of their limited exposure and lack of understanding about its basic principles. Treating a disease or any condition by cutting it open or addressing a symptom with a pill is a faster, easier approach than healing or reversing it from its roots.

The science of Ayurveda has been difficult to translate in terms of modern medical concepts and terminologies since they have different approaches to diseases and are not equivalent systems. Even then, many expect Ayurvedic concepts and its influence on healing to be validated by scientific evidence. There exist widespread misconceptions about this natural science of life. Let us look at some of the common aspects that have led people to not consider Ayurveda as a mainstream system.

Lack of awareness on origins of several Modern Medicines

According to researchers from the National Cancer Institute (NCI) in the United States, around 70% of all new drugs introduced in the country in recent decades have been derived from natural sources. Friedrich Serturner- integrated natural medicine with modern medicine after extracting morphine from opium which is widely used as a painkiller. As Pharmaceutical industries began using synthetic techniques to develop medicines, many forget that the discovery of several modern medicines was through natural products or sources. The benefits and indications of Ahiphena (opium) have already been mentioned in our ancient Indian literatures.

Insurance Reimbursements

For most people, Insurance has become a major factor in choosing a treatment for most conditions. They are influenced by their health insurance and its coverage in making medical decisions. Cashless reimbursements are not available at most Ayurvedic Centers, where one must first pay out of pocket. Though insurance coverage for AYUSH systems have been introduced in India, the treatment must be done at a government recognized hospital or institution or be accredited by the Quality Council of India (QCI) and the National Accreditation Board for Hospitals & Healthcare Providers (NABH).

Limited Scientific Data and Research Publications

During ancient times, acharyas (sages) of Ayurveda have written voluminous works on different specialties like living healthy lifestyles, curing diseases from its roots, performing surgeries etc. The collections of these resource materials have not been adequately translated or made accessible for modern medical research. Despite numerous efforts made by individuals and organizations to conduct research, the lack of investment into Ayurvedic research has been a major setback. With limited people undergoing treatment with Ayurvedic medicines, the availability of data for analysis and publication becomes limited. Research journals that do publish research on Ayurvedic treatment principles and concepts don’t get the necessary spotlight and attention from the media and public. People are hence aware of Ayurveda but are unaware of its true benefits and actual impact on health outcomes.

Western and Media Influence

Western influence has a lot to do with people’s psychology related to modern medicines. People are habituated to following the mainstream media that is heavily influenced by western cultures and way of doing things. This has increased endorsements and advertisements causing a large influx of modern pharmaceutical products into the country. Funding from government and the private sectors for research, testing, and publishing in AYUSH are also influenced by how things are done in the West. For 2022-23, the Ministry of Health and Family Welfare has been allocated with a budge of Rs 86,201 crore, while the Ministry of AYUSH has received an allocation of Rs 3,050 crore (just 3.5% compared to the Ministry of Health). Practice of Ayurveda with a BAMS, MD degree has been a challenge in foreign countries. Lack of Ayurvedic institutions, courses, hospitals, or clinics have caused people to be unaware of its importance in the West. Nonetheless, as we saw a slow transformation in the recent past with adoption of yoga and meditation, the time for Ayurveda is next.

Pseudo Advocates have not helped

Commercial companies instill the word ‘Ayurvedic’ in their products as a marketing strategy to attract and retain customers, whereas, in reality, it wouldn’t even be an Ayurvedic formulation. Several street vendors setup stores proclaiming to treat various diseases in the name of Ayurveda and other irrational methods. These spurious claims impact the reputation of Ayurvedic doctors who spent nearly a decade studying and training in Ayurveda. They tamper with the reputation of Ayurveda and cloud people’s judgment.

Everything takes time and effort with Ayurveda

Ayurvedic treatments require consistency and patience. The number of medicines prescribed are more and repeated consultations are necessary to properly assess the effect of medicine on the patient’s body. Since people demand quicker results, they opt for a faster modern medicine approach compared to Ayurveda. Moreover, as Ayurvedic formulations are all naturally derived, its shelf life is lesser compared to modern medicines. The procedure to source herbs to prepare an Ayurvedic formulation is tedious and requires lot of manual labor, whereas modern medicines are synthetically prepared with the help of machines.

Common Misconceptions

There are many common misconceptions associated with Ayurveda that have been bred in people’s minds. For instance, some think that Ayurveda is outdated and hence slow to work. Some blindly believe that Ayurveda means just massages and decoctions, but didn’t know that there is a lot of knowledge in Ayurveda around Surgeries, Deliveries, Pre-conception, Neonatal care etc. Some feel that Ayurvedic treatment does not require a doctor and self-medication can be done with herbs at home. Many others start adopting Ayurvedic treatments only after the modern medicine approach has failed.

Outgoing Thoughts

The roots of Ayurveda being the primary public health system has transformed into deep reliance on modern medicine, especially for the next generation. Though western influence has always impacted the healthcare system in India, people are gradually coming to terms with the benefits of Ayurvedic Medicine. Of course, every healthcare system has its own flaws, but it is important to recognize and acknowledge the advantages of different systems of medicine. Recently, the Indian Prime Minister Narendra Modi stated, “AYUSH doctors are equally recognized as Allopathic doctors now.” With increasing government support, it is time to come out of comfort zones for common good and envision a smart strategy to create awareness, build scientific evidence, foster confidence in the youth and open the minds of the public to acknowledge Ayurveda as a mainstream healthcare system.

Enroll in one or all of HUA’s Fall 2022 Ayurveda Courses:

Essential Nutrition

Disease Through the Lens of Ayurveda

Ayurveda – The Wisdom of Wellbeing

The post Why is Ayurveda not considered mainstream in India? appeared first on Hindu University of America.